"The Business Start Up course was the
most comprehensive training I have ever received.
Having already wasted literally thousands of £'s on
other course I was naturally sceptical. However,
after the first hour I knew I was onto a winner!
The section that related to 'generating
sustainable sales' was the best part. I never knew
it was so easy to make a sale and I now have the
right skills to take my business to the next level"
create a Business Idea
In this video and article, Richard McMunn explores the
main concepts behind creating a business idea that works.
comprehensive DVD entitled 'How To Create A Business Idea'
please CLICK HERE.
During my early days of business I literally
stumbled across some very good business ideas. There was no
initial methodology behind my thinking. However, I soon realised
that my initial 'good fortune' of creating great business ideas
stemmed from one thing - my passion for, and knowledge of,
specific subjects. I am now an expert on how to create a
business idea that really works.
Let's get one thing straight from the start. If
you are going to succeed in business then you must have a
passion for your work. For example, I have absolutely no
knowledge of, or interest in flowers! Therefore, I would not be
very good at running a florist business. Of course, this sounds
obvious. But you would be amazed at how many people set up in
business in an area where they have little or no knowledge of,
simply because they believe that business will bring them
in lots of sales.
My very first business was a careers website
called 'how2become'. I was serving as an Officer in the Fire
Service at the time, and I had plenty of experience in Fire
Service recruitment. Having already marked firefighter
application forms, and also assessed potential candidates during
interviews, it made perfect sense to set up a business that
would help people to become firefighter's. My first product was
entitled 'how to become a firefighter', swiftly followed by my
first DVD entitled 'How to pass the firefighter interview'.
This business idea was to be the catalyst for a
very successful website. I found that have sufficent knowledge
and contacts to make further products that were relevant to
similar careers such as the Police Force and the Ambulance
Even though I had stumbled across this initial
business idea, it was one that worked very well for three very
1. I had a thorough knowledge of the subject
area. Therefore, I could quickly create products without any
initial investment. After all, all of the knowledge and
expertise was in my head. All I had to do was put it down on
2. I had a passion for the subject area.
Because I was serving in the Fire Service at the time, I had a
great passion for the subject. This meant that I could be 100%
sure that I would be able to sustain my interest in the business
and continue to grow it over a period of time. Many people start
up in business only to become bored or fed up fairly soon after
its inception. To become a successful business owner you need to
have longevity and perseverance.
3. I was an expert in this area. Because
I had spent time marking application forms and sitting on
interview panels, I considered myself to be an expert. I knew
what the Fire Service were looking for from potential applicants
and therefore I could teach people how to pass. This was to be
my Unique Selling Point (USP).
So, taking all of the above information into
consideration, in order to create a business idea that works you
must first of all write down a list of the following areas:
- All of the areas that you have a knowledge of,
or expertise in. Try to think or previous jobs or training
courses that you have been in/on. In addition to these, write
down all of your hobbies or passions.
- The areas that you believe your are an expert
- If you are struggling to find any of the above
areas, write down any friends or relatives who have expertise
knowledge of a specific area. For example, I am aware of a
fellow internet entrepreneur who had a client who wrote a guide
entitled 'how to become a beekeeper'. Although he had no
experience whatsoever in this area, he still managed to create a
guide by researching the subject, and also interviewing members
of a local bee keeping club.
You will find that by simply following all of
the above steps you will have a host of business ideas to choose
from. It works every time!
How to become an Entrepreneur Course
with Richard McMunn For
those people who want a 1 Day personal coaching course
with a successful Entrepreneur this course is perfect.
Richard McMunn is an award winning HSBC Start Up Star.